UGLY FASHION is back on track
UGLY FASHION IS BACK ON TRACK
Fashion is still 'ugly'.
We mentioned it before in the blog about the ugly sneaker. And yes, that sneaker is still there. And so are the bath slippers. And the socks. In the meantime they have even been reinforced. Do you want to know who the newcomers are?
But first things first; we will philosophize about meaning, nonsense and the cause of the need for uglyness, after we will go through the "new uglies on the blog" with you.
UGLYNESS IS TIMELESS
Again, a chronological high-low timeline confirms the up and down movement of taste and trends. As for the "ugly" trend; it had always been there. Only back then it was not a preconceived trend, it was clothing behavior that deviated from the usual norm and stood out above the rest.
Example. The tartan was banned in England around 1750 because of associations with rebels, but around 1800 it was allowed to wear them again and the nobility and well-to-do bourgeoisie started flaunting the print everywhere. And nowadays it's made complete comeback. (More on this another time).
Or after a period of corsets and crinolines (crinoline, or a I-can't-go-poo-like-this! skirt), the straight, loose-fitting flapper dresses of the 1920s were first viewed with disapproving frowns before becoming commonplace. (Speaking of ...; the eyebrow is also such a shapeshifter. Thick caterpillars in the 80's versus thin arches in the 50's. It doesn't have to do much with clothing but it's just another example to prove our point).
Perhaps fashion is not as revolutionary as conceptual art or as groundbreaking as literature, but within its own outline fashion likes to kick against sacred houses. This is how many trends start; a mildly shocking statement by a prominent fashion house - or nowadays often also an idiosyncratic social media individual - is picked up by "the masses" and then becomes mainstream.
And because it is about fashion - a concept that deals with appearances - the shocking factor is often something that "one" finds aesthetically ugly. And that then becomes "beautiful due to being ugly" over time. From anti-fashion to fashion.
LET'S GET VISUAL
- Two years ago you weren't allowed to see any sock… And you went to a hell of a lot of trouble to keep your sock under the brim of your low cut sneakers.
- Last year there was room for secret modest smidge of sock above your ugly sneaker.
- And now we are suddenly going all the way, it's barely possible to keep track, isn't it? Ultimately, it is easy in the winter, with all those shorts that are too short and cold for the season. Two sides to every coin :-).
Oops, brainwave. Imagine; this year you will get socks from your father for Christmas, instead of the other way around. We pray that handkerchiefs don't become fashionable, that's where our predictable but oh-so-coveted annual Christmas perfume gift goes.
NEW UGLIES ON THE BLOCK
The bumbag - also called a fanny pack. (DO google for an etymological explanation haha) Back in the days just on your hip, but only for the gloomy traveler, not the fashionista. The times, they are a-changing ...
THE MOM JEANS
A fine, faint wash, or - better yet - self-worn out (seriously, they just did that themselves. Noooo ... Yeah!) We would neeeever ever wear them like that. We were young and hip and wanted a flashy model pants on the hips so that our young love handles could freely enjoy every gust of wind. And no bad wash shenanigans were allowed on our pants, it had to be snow washed. Or, even better, acid-washed. Think again. The mom jeans are back on track too.
The vintage photo below is a screenshot of a video made by the American talk show Saturday Night Live. They completely destroy those mom jeans ...
So, you have been briefed on 'ugly fashion'. Of course there are more examples, we have only uncovered the tip of the iceberg.
What we want to explain to you at last is the following acceptable psychological explanation for the fact that we embrace the ugly ducklings among the trends so enthusiastically. Today we seem to be confident enough to afford ugliness. (Don't overthink, just assume) We know our worth.
P.s; by 'we', of course, we mean us and you, all of us. no one is excluded, let's be clear on that :-).
Love, Nicole & Ilse