FROM ROUND EUROS TO SQUARE METERS
How Land van Ons Turns Our Donations Into Greater Biodiversity
PLEIN PUBLIQUE donates 1% of its revenue to nature. One of the initiatives we support with these funds is Land van Ons. This organization purchases farmland and gives sustainable farmers the space to restore biodiversity. In this way, our donation is literally converted into square meters for nature. Rens paid a visit to find out how this works in practice.
- 1% for nature
- PLEIN PUBLIQUE donates 1% of its revenue to environmental initiatives.
- Our Land
- An organization that purchases farmland to promote biodiversity and sustainable agriculture.
- Collaboration since 2023
- PLEIN PUBLIQUE supported Land van Ons in 2023 and has made another donation.
- From euros to square meters
- Most of the donations are used to purchase farmland.
- Most of the donations are used to purchase farmland.
- The land is leased to farmers who practice sustainable farming, focusing on crop rotation and healthy soil life.
Ever since we started giving 1% of our revenue to nature—not literally, of course, but in the form of donations—we’ve supported quite a few wonderful projects. One example is Land van Ons, to which we contributed in 2023. And just because a nature initiative has already received support once doesn’t mean it can forget about getting any more of our money. On the contrary: Land van Ons received another generous donation this year as well. Our roving reporter Rens paid a visit to see with his own eyes (and his own hands—more on that later) how Land van Ons gives nature a helping hand.
What does Land van Ons do with our donation?
We’d love to introduce them to you again! Because even though we wrote a newsletter about them back in 2023, we don’t exactly expect you to be able to dig that one out anymore. ;) Time for a reintroduction!
Land van Ons is committed to restoring biodiversity on Dutch farmland. The organization purchases land to restore biodiversity there itself. So our euros are literally turned into square meters. Land van Ons uses the majority of its donations to purchase farmland and manage it in an environmentally friendly way. That means: buying the land, making a plan, and then rolling up our sleeves—and getting our hands in the soil—with a team of volunteers and a local farmer!
From lavender to raspberries, all kinds of things grow on the Land van Ons plots. With a greater variety of crops, flowers, and plants, space is created for insects, birds, and other wildlife. Because healthy soil is about more than just agriculture. Biodiversity contributes to fertile soil, clean water, and a landscape where plants and animals can continue to grow and thrive.
Oh, and did you know you can pick up all those local products in their online store? Check them out here!
Join Rens for a tour of Land van Ons
What does it actually look like? Rens visited a plot of Land van Ons in Wassenaar, where Eddo took him on a tour.
On the grounds, you’ll find, among other things, a food forest and an experiential garden. Various plants, flowers, and crops create a diverse landscape where insects and other animals can feel at home.
And it’s not just about what grows and blooms. To monitor biodiversity, for example, butterflies are counted and small aquatic creatures are examined with dip nets. Visitors and children can help with this, too. This makes it clear how nature is developing.
Rens got to pitch in himself. Together with farmer Erwin, he helped thin out the lavender plants so that the remaining ones would have enough space to continue growing.
It’s a great way to discover just how much care and work goes into nature-friendly farming.
Get Your Own Little Patch of Green
What makes Land van Ons special is that everyone can contribute—not just through a donation, but also by becoming a co-owner of farmland. Rens, along with our very own Kim, is also a “green landowner,” as they call it at Land van Ons—a whopping 160 square meters. That’s another reason to watch the video, by the way, because in it, Rens goes in search of their own plot of land.
Green Dream Team
It just goes to show: a purchase at PLEIN PUBLIQUE gives you more than just your favorite sweater or pair of jeans. Since we donate 1% of our revenue to nature, you’re indirectly contributing to our donation fund. This allows us to give green initiatives like Land van Ons a helping hand. Together with you. Together, we’re a mean, green dream team
Have a great, green idea of your own? Submit your charity here.
FAQ
Waarom steunt PLEIN PUBLIQUE Land van Ons?
Bij PLEIN PUBLIQUE geloven we dat we samen een positief verschil kunnen maken. Daarom doneren we 1% van onze omzet aan natuurinitiatieven, waaronder Land van Ons. Zo dragen we bij aan een groenere toekomst.
Hoe draag ik als klant van PLEIN PUBLIQUE bij aan de natuur?
Heel eenvoudig: door bij PLEIN PUBLIQUE te shoppen! We doneren namelijk 1% van onze omzet aan natuurinitiatieven. Zo help je met jouw aankoop indirect mee aan projecten zoals Land van Ons.
