The history of ski fashion over the years
Winter sports. Immediately something that confirms our duality; Nicole is from team "yeahhh", but Ilse is from team "don't think so". This doesn’t alter the fact that there is a lot to experience in the field of winter sports and fashion, that is something we both fully agree on.
THE SKI IS THE LIMIT
Skiing only became really popular in the fifties. Yes, even in pre-history, wide slats were already used in snowy areas - how they got those things to slide down the mountain is a mystery to us - but skiing as a leisure activity is historically relatively new.
Around 1900 the first ski club in Europe was created, in 1904 the first ski race took place in Italy, and the foundation of the International Ski Federation was at the same time the starting shot for the Olympic Winter Games as we know them today. So far, skiing was still a top performance-oriented sport, dominated by men. But the women didn’t let themselves be fooled for long and that changed in the fifties; skiing became a recreational sport and the women joined in enthusiastically. You probably know what happens when the ladies get involved, indeed… There now was a serious need for fashionable ski clothing. Do you want to see how horrifying ski clothing looked like before then? Here it comes…..
Hilarious what a quick Google search shows us, isn't it? But fair is fair, it is not all doom and gloom. We also found inspiring photos that are still relevant in style.
GLAM, BAM, THANK YOU MA’AM
The first wave of leisure skiers in the 1950s were the jet setters. Early adapters were often well off and not afraid to show that. You name it, they did it. The Kennedies, Brigitte Bardot, the entire monarchy of Monaco; skiing was adopted by the rich & famous and it was glamorous. Audrey Hepburn even managed to drag her Vuitonnet up the slopes, and the paparazzi made good use of it and flocked to the ski resorts to immortalize the celebrities on the slopes. Skiing was now synonymous with glamor.
THEN THE WORKING CLASS GOT THE SKI PASS
In the sixties things changed. The economy improved greatly and skiing became more affordable, so the working class also wanted that taste of luxury. Affordable, functional ski fashion was given a serious right to exist. The technique had also reached the point that stretchability (Lycra®, or elastane, was invented in 1959) and lightweight / water-repellent / breathable fabrics (nylon and acrylic) offered sufficient possibilities for affordable, functional items. The fashion industry went wild ....
KNOW YOUR CLASSICS
Despite the fact that - in the light of the present time - the ski fashion of the time was sometimes downright hilarious, it also resulted in a number of gems that we enjoy to this day;
-We call upon the ski pants; those refined leggings with adjustable foot straps that we often see nowadays.
-Puffer jackets. Nothing more or less than a fashionable copycat of the authentic ski jacket and a trend with a capital T; this season's pastel and metallic versions are high on many wish lists.
-The onesie aka the jumpsuit. Yes really! The sexless ski salopette was at the cradle of this now so trendy one-piece suit. Okay, maybe in a tie for first place with the garage overalls and the aviator jumpsuit, but you get the point.
-Last but not least; the iconic (Sorel) all-weather boots / snowshoes with lacing have also found their way to the fashion crowd.
OK, they are nice. But there isn't really much snow now, so why should I wear them? You ask. There is one item that is now really a trend item, and that is the all-weather boot (Sorel are the best known). You used to only wear this shoe in cold winter areas, but now they are completely on trend and happening. You may not be a fan personally (the undersigned are also still bickering about this) but the undisputed new street credibility produces beautiful and inspiring pictures. You wear them on your skinny jeans, under long skirts, with your shorts that are too short and there is probably also an influencer who wears it under her mini skirt. There are always those types… Anyway, it's a trend, because when Victoria Beckham walks down the street in them, we know enough right?
Were we able to convince you of the relevance of all-weather boots in the street scene? Yes? Mission accomplished. No? No problem. We'll be doing it all over again soon with the "ugly sneaker". Pinky swear. Speaking of challenges :)
We have completely updated you about winter sports & fashion. It was fun right? And finally an additional advantage; now that you have invested time and energy in reading this blog about skiing, you qualify for an after-ski. So put on something nice, pop open a bottle and dance on that table! Until next time!
Love, Nicole & Ilse
Blogger duo Nicole and Ilse. They became colleagues and sisters in crime in their previous jobs and still work together a lot; they share an unbridled love for / knowledge of fashion & lifestyle. Opposites as they are - dark versus blonde, classic beauty versus rock chick. Momboss Nicole, mother of three kids versus freelancer copywriter Ilse where even a pet is not even negotiable. It is that duality (they are not a duo but a dua :) with which they bring out the best in each other. Nicole is the proud owner of PLEIN PUBLIQUE and makes amazingly good collections, Ilse writes as a freelance copywriter mrsalwayswrite.nl for (fashion) brands and web shops. Together they "knit" a monthly blog about fashion and trends. They like it. And hopefully you do too.
Do you want to know what fashion the newcomers are? First things first; we will philosophize about meaning, nonsense and the cause of the need for ugliness, then we will go through the "new uglies on the blog" with you.
We are happy to explain where all our merino wool items come from, and we are very transparent about the animal-friendliness of the sheep during the process from frizzy hair to your favorite sweater.So read on and enjoy!