STAY AWAY FROM ME
Did you read our previous blog about Social Distancing? We carried about the examples - the flame-catching crinolines, the enormous hats - that we cited to show that some kind of five-foot society has existed for centuries. We couldn't resist approaching Social Distancing from a not-so-serious side and guess what ... that left us wanting more.
For this blog, we've gone through history once again for remarkable outfit and fashion examples that protect against social contact in the broadest sense of the word. Because it is a well-known fact that clothing provides physical protection - against weather influences, but, for example; that clothing can also protect psychologically is less spoken about. With your choice of clothing you make a statement, you show what you want to convey.
Sometimes that is an explosion of exuberant self-expression.
Sometimes it is a visual signal that you belong - or want to belong to a certain social 'clan'.
Sometimes even an expression of your psychological condition.
And sometimes you just want to hide a little, keep a little distance, do your own thing in self-chosen discreetness. Defining your aura for - temporary or permanent - unwanted social contacts. Recognizable, right?
FLU - FASHION
The face masks in today's streets are not a new phenomenon. They were also ubiquitous during the Spanish Flu, an almost eerily exact 100 years ago, and that produced interesting images that strikingly depict the stark contrast between life-enhancing fashion and life-threatening circumstances.
INTO THE PLAGUE
Earlier in history, during the plague pandemic of the 17th century, you recognized the Plague Master - a cross-pollination between a doctor and a funeral director - by his bizarrely hair-raising mask; a kind of glasses with a beak-shaped… er… beak attached to it. It was filled with fragrant and plague-resistant herbs: the latter turned out to be quackery, the herbs offered no protection against the Black Death. Interesting detail: to this day, the plague master's costume is the most popular outfit during the Venetian carnival. The luxurious and richly decorated version, to be fair ...
Incidentally, the carnival in itself is also a great example of 'being seen and/or not seen': in an identity-concealing costume anonymous - and legitimate, because it is allowed by God, the Pope or the Hema and the rest of the commerce - the break through the routine of everyday life and just enjoy yourself for a bit. At least: that's how it was before 2020. To touch upon a touchy subject: festivals will definitely return, if necessary with a 1.5 meter dance event.
Last time we talked about the crinoline that created both social and physical distance: we also don't want to deny you the following strange hoop variants. There was once the extreme balloon sleeve, which was also kept in shape by an ingenious hoop construction. A disproportionate iron frame was attached to the shoulder, around which the fabric of the sleeve was draped. Also a relevant fact out of context, since the puff sleeve is currently making a major comeback.
HIDE AND SEEK
Last but not least, fashion's new favorite: The hoodie. Definitely something you can wear outside now -but was not even so long ago a symbol of anonymity and conscious isolation. You could play hide and seek in it. Because let's be honest, someone with a hoodie pulled far over his head didn't really give that 'come on over' signal.
The funny thing is that celebrities, models and Hollywood stars - are happy to adopt the hoodie to mingle with people incognito. In combination with sunglasses size watermelon, the hoodie is a proven recipe for 'stay away from me!'.
Today, the hoodie is back on track and is seen in various guises among the luxury brands and on the bodies of self-respecting fashionistas worldwide. We are also bringing you a merino wool hoodie at the end of summer. Yeah, really :-).
NOT ... YET
Back to the face mask ... We did not expect them to become the norm in the Netherlands, but it happened anyway. From June 1, we also were required to wear a mask, a.k.a. wearing a face mask in public transport. It took a while before we adjusted..
Is this lady going out to party or did she just misunderstand the idea of wearing a mask ;-)?
Do you want to know what fashion the newcomers are? First things first; we will philosophize about meaning, nonsense and the cause of the need for ugliness, then we will go through the "new uglies on the blog" with you.
We are happy to explain where all our merino wool items come from, and we are very transparent about the animal-friendliness of the sheep during the process from frizzy hair to your favorite sweater.So read on and enjoy!